With so many people with similar qualifications and experience applying for jobs and opportunities every year, how do you stand out from the crowd and show that you are different from the rest? One of the ways of doing that is building a brand name for yourself as opposed to building one for a company. In doing so, you can gain name recognition and enable future employers to find you with a single click on the internet. Here is how:
In order to gain maximum exposure, find every available platform that will allow you to do your thing and be yourself and then go sign up for a profile. Social media is the revelation of the 21st century so make full use of it. If you are an artist, find arts and crafts sites and online stores where you can sell and promote your work. If you don’t have a special skill, simply promote yourself by having profiles on as many sites as you can and hire a logo designer to give you a brand that will resonate with your values and which you can use consistently across all your profiles.
Remember that connections are not just things that happen online. They happen in real life too. The more people you talk to you and connect to, the more people will remember you if they have an opportunity. If you have been networking online perhaps it is time to reinforce that with some face-to-face meetings. And don’t turn up to these meetings unprepared; find a place that does business card printing and have at least two dozen of them ready to hand out when you go to a social event. While you are building your brand, consider every gathering an opportunity to leave an indelible mark on someone.
Since everything is now conducted online, convert your old work portfolio into a digital format and regularly update it. There are many sites that will allow you to create portfolios with passwords so that you can give access to whomever you want. There are also online drives where you can store the files and simply email them to someone who asks for it. It is a good idea to have a few print copies as well since you may have to take them with you to an interview. Make sure that they are printed in colour and of high-quality to show off your best work.
These and several other marketing techniques will help you nail down a brand personality that you wish to embody and then propagate in order to stand out from others who do not know how to market themselves. Practice these and watch the results appear.